Citilink Betterdeals : Terbang Pulang Pergi Hematnya Pasti
Betterdeals is a special promotional campaign launched during double-date events. This edition focuses on round-trip international routes as the main offer, along with various travel deals brought to life through clear and engaging visuals.
Category
Visual Campaign Design
Client
Citilink Indonesia
Project Date
August 2022
Industry
Airlines
Project Description
The Citilink Betterdeals 9.9 campaign was launched to celebrate the double date moment on September, featuring a variety of attractive offers for new and returning travelers. The campaign showcased three main promotion categories: General Promo Offers, Flash Sale Deals, and Ancillary Promotions such as mileage discounts and exclusive travel benefits.
The final design aimed to deliver clear, informative visuals that not only highlighted each promotional benefit but also communicated essential details including where to access the offers, purchase periods, and eligible travel dates.
Project Focus
The main focus of this project was to translate the campaign brief into visuals that feel fun and engaging, while staying aligned with Citilink’s brand identity as a low-cost carrier. The challenge was to maintain a consistent and scalable design system that could be seamlessly applied across both offline and digital media ensuring every touchpoint reflected the same fresh yet professional tone.
Creative Direction
The key to creating fresh visuals while staying true to the brand identity is in how the design elements are selected and used. Each element was designed not just for decoration, but to work as a visual touchpoint that clearly delivers information.
The color palette and graphic layout were carefully built to reflect Citilink’s identity bringing a look that feels consistent, modern, and full of clarity.
